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LIV Golf United Kingdom presented by JCB 2026 - Hospitality

Event Itinerary

Make Digger Inn your base for front-row views of the action on the 14th green. Find a shaded spot, crack open a cold drink, and catch the stars as they battle it out. Whether you’re wandering the grounds or lounging in the sunshine, the atmosphere is pure British summer golf.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

Digger Inn captures British summer golf at its most energetic, right on the famous party hole. Settle into shaded seating, soak up the lively buzz, and enjoy all-inclusive drinks that keep the good times flowing. Watch Poulter and the crew bring the 14th to life. Relaxed, social, and made for sharing, it’s the perfect hangout for friends, family, or anyone who loves golf with a festival feel.

*Children aged 4 and up require a ticket for Digger Inn.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

*Car Park passes available for purchase upon checkout.

Action at the 14th

Action at the 14th

Exactly where it matters most—watch every crucial putt from local favourites and global names on the legendary party holes.

The Place to Be

The Place to Be

Covered tables, relaxed bar seating, and a buzzing atmosphere—ideal for a sunny day of golf.

Settle In with Drinks & Bites

Settle In with Drinks & Bites

Unlimited beer, wine, and soft drinks, plus sharing snacks to keep you going from first tee to last.

Move Freely All Day

Move Freely All Day

Head out to follow the play, then swing back to Digger Inn for music, drinks, and that festival energy.

Event Itinerary

The Birdie Shack is your open-air spot to catch the best of LIV Golf UK by JCB - right on the party hole. Bang on the 14th tee, it’s shaded, lively, and built for you, your mates, and your family. Grab a drink and settle into the day with the DJ, light bites, and world-class golf unfolding just a few yards away. Stroll the course, follow your favourites, or just sit back and do some

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

Birdie Shack blends classic British festival spirit with some of the most exciting golf anywhere, all centered on the party hole. See LIV Golf stars take on the par-3 14th as a DJ sets the soundtrack from the terrace. Grab a cold drink, share a few bites, and settle into an easygoing day where great golf meets summer vibes.

*Children aged 4 and up require a ticket for Birdie Shack.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

*Car Park passes available for purchase upon checkout.

Right in the Thick of It

Right in the Thick of It

Claim a front-row position at the 14th tee and take in every swing on this famous party hole.

Right in the Thick of It

Cool Corner

Cool, comfortable, and full of life—perfect for a chat while the action heats up.

Soak Up the Sunshine

Soak Up the Sunshine

Enjoy flowing pints, wine, soft drinks, and classic British bites throughout the day.

Track Your Favourite Players

Track Your Favourite Players

Dip in and out of Birdie Shack as you like, track the world’s best around the course, and explore the Fan Village. After play, make your way to the stage for any post-round live music scheduled that day.

Event Itinerary

Birdie Shack Skyboxes on the 14th tee put you right in the heart of the action, combining the electric atmosphere of the Birdie Shack with a semi-private space just for you and your friends. Watch every powerful shot from stars like Bryson DeChambeau, Jon Rahm, and local favorites, relax with a drink in hand, and soak up the best of the British summer with great music, good company, and top-class golf.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

Think Birdie Shack, elevated. Enjoy a semi-private skybox with standout views over the 14th tee, all-inclusive drinks delivered by your own server, and snacks whenever you want them. Kick back with friends, support the Majesticks, and enjoy the DJ as the sun shines. It’s festival energy paired with a little extra polish, right in the heart of the countryside.

*Children aged 4 and up require a ticket for Birdie Shack Skyboxes.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

*Car Park passes available for purchase upon checkout.

Track Your Favourite Players

Right on the 14th Tee

A semi-private skybox overlooking every swing—ideal for hosting up to eight guests on the legendary party hole.

Perfectly Placed on the 14th

Perfectly Placed on the 14th

Your own set-aside area to unwind, catch up, and enjoy the golf without missing the atmosphere.

All-Day Food and Drink

All-Day Food and Drink

Enjoy small plates and unlimited beer, wine, and soft drinks, delivered by your dedicated server throughout the day.

Explore at Your Own Pace

Explore at Your Own Pace

Wander the course to follow your favourite players or teams, then return to your Skybox whenever you like. Once play wraps up, join your guests at the stage for any post-round live performances.

Event Itinerary

Club 54 drops you right into the thick of a proper British summer weekend with world-class golf, cold drinks flowing, and a festival atmosphere in the countryside. Settle in on the 18th, wander the grounds if you like, and watch global stars and homegrown legends light up LIV Golf UK by JCB. Welcome to four unreal days out at the golf.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

This is premium hospitality done the British way. We’ve got great views of the 18th, delicious British grub, a fully stocked bar, and that summer feeling you only get in the countryside. Not to mention the Majesticks are on home turf, so the club is bound to erupt when Westwood and Poulter swing by - with fellow Brit Hatton adding even more star power. Club 54 is where national pride meets festival vibes.

*Children aged 4 and up require a ticket for Club 54.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

*Complimentary Car Park pass available after purchase.

Courtside Views of the Championship Hole

Right on the Money Shot

Great views of the 18th, where the biggest moments happen.

Top-Tier Dining

Your Spot on the Scene

A premium lounge to relax, mingle, and make the day your own.

Craft Cocktails & a Premium Bar

A Taste of Britain

Modern British dishes and an all-inclusive bar with spirits, beer, wine and non-alcoholic drinks. Lovely stuff.

A Sleek Lounge Indoors and Outdoors

Roam Like a Local

Come and go from Club 54 to get out across JCB to follow DeChambeau, Westwood, Poulter, Hatton, and the rest, then make your way to the stage for any post-round live music scheduled that day.

Event Itinerary

Suites on 18 places you at the heart of LIV Golf UK by JCB’s most unforgettable moments. Enjoy elevated hospitality with classic British summer energy, a private suite just for you, and world-class golf happening only steps away. Relax with your guests and take in elite play set against the stunning English countryside.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

This is British hosting done right. Comfortable, stylish, and perfectly positioned with fantastic views, quality dining, and a sleek suite built for entertaining. Located beside the 18th, you’ll watch global stars and hometown heroes like Westwood and Poulter represent the Majesticks. A modern take on UK hospitality with a festival edge, ideal for clients, friends, or family.

*Children aged 4 and up require a ticket for Suites on 18.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

All-Suite Experience

All-Suite Experience

Take in the biggest moments from a private suite for 30 guests, positioned directly on the 18th green.

Your Private Base

Your Private Base

A spacious private lounge designed for relaxing, hosting, and shaping the day your way.

Quality Food, Quality Drinks

Quality Food, Quality Drinks

A carefully crafted menu paired with an all-inclusive bar featuring spirits, beer, wine, and soft drinks—Suites on 18 get it just right.

Wander, Enjoy, Do It Again

Wander, Enjoy, Do It Again

Move freely between Suites on 18, the course, and the Fan Village as you follow the Majesticks and other international stars. After play, enjoy access to the reserved Stagefront area for any live music scheduled that day.

Event Itinerary

LIV Premium lets you roam freely between the hottest spots at JCB. Move from Club 54 to Digger Inn to Birdie Shack, enjoying standout views, great food, and ice-cold drinks throughout the day. No set plan—just explore at your own pace, following the energy of the crowd and the best golf on course.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

The ultimate way to experience a British summer of golf. Move freely between the best hospitality areas, see the course from every perspective, enjoy chef-designed menus with flowing drinks, and soak up the festival atmosphere. From watching the Majesticks and world-class players to catching live music and DJ sets, LIV Premium lets you experience it all without missing a moment.

*Children aged 4 and up require a ticket for LIV Premium.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

Best Seats in the House

Best Seats in the House

Move between Club 54, Digger Inn, and Birdie Shack to find the view—and the vibe—that suits you best.

Snacks, Sips, and Scorecards

Snacks, Sips, and Scorecards

From elegant canapés to laid-back bites, enjoy flowing drinks wherever you choose to land.

Wander Freely, Always Welcome Back

Wander Freely, Always Welcome Back

Chase the action around the course or relax in the lounges all day—the schedule is yours.

All About the Live Music

All About the Live Music

Once the golf wraps up, enjoy reserved Stagefront access for any post-round concerts happening that day.


Any questions?

Need help? Contact Customer Service via this link.


About the venue

JCB Golf and Country Club

The JCB Golf & Country Club, located in Staffordshire, England, is a premier private golf destination known for its modern design, luxury accommodations, and world-class facilities. Designed by Robin ...


How to get there?

JCB Golf and Country Club

Hollington Road, Rocester, Uttoxeter, ST14 5HY

Rocester

JCB Golf and Country Club

Select ticket type

Digger Inn
Birdie Shack
Birdie Shack Skyboxes
Club 54
LIV Premium
4-Day Pass (23–26 July)
More info
+ £83.86 booking fee
£1,761.01
1
Thursday (23 July)
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+ £21.52 booking fee
£452.00
0
Friday (24 July)
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+ £23.52 booking fee
£494.00
0
Saturday (25 July)
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+ £25.67 booking fee
£539.00
0
Sunday (26 July)
More info
+ £22.48 booking fee
£472.00
0
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