LIV Golf United Kingdom presented by JCB 2026 - Hospitality

Event Itinerary

Digger Inn is your go-to spot for all the 14th green action on the party hole. Grab a shady seat, a cold pint, and watch as the big guns get into some epic golf. Wander around, or just soak up the sun in this uniquely British festival atmosphere.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

Digger Inn is British summer golf at its liveliest - right on the party hole. Shaded seating, a buzzing atmosphere, and all-inclusive drinks to keep the vibes going. Catch Poulter and the gang as they light up the 14th. Digger Inn is casual, social, and a good gathering spot for your friends, family, or anyone keen on golf with a festival twist.

*Children aged 4 and up require a ticket for Digger Inn.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

*Car Park passes available for purchase upon checkout.

Drama on the 14th

Drama on the 14th

Right where the shots count. Catch every putt from homegrown heroes and international star on the iconic party holes.

The Social Spot

The Social Spot

Shaded tables, comfy bar seats, and a lively crowd. Perfect for a golf day in the sun.

Sit, Sip & Snack

Sit, Sip & Snack

All-inclusive drinks (beer, wine and non-alcoholic drinks) and shareable snacks to keep you fuelled all day.

Come and Go As You Please

Come and Go As You Please

Pop out around the course to catch the action, then back to Digger Inn for tunes, drinks, and the festival vibe.

Event Itinerary

The Birdie Shack is your open-air spot to catch the best of LIV Golf UK by JCB - right on the party hole. Bang on the 14th tee, it’s shaded, lively, and built for you, your mates, and your family. Grab a drink and settle into the day with the DJ, light bites, and world-class golf unfolding just a few yards away. Stroll the course, follow your favourites, or just sit back and take it all in.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

Birdie Shack is all about mixing British festival vibes with the most entertaining golf in the world - and it all unfolds on the party hole. Watch the LIV Golf stars tee off on this par 3 while a DJ plays on the terrace, grab a pint, a plate of snacks, and enjoy the day without a care. It’s casual, it’s lively, and it’s where countryside golf meets summertime energy.

*Children aged 4 and up require a ticket for Birdie Shack.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

*Car Park passes available for purchase upon checkout.

Front-row Frenzy

Front-row Frenzy

Snag a prime spot on the 14th tee and watch every shot on this iconic party hole.

The Suntrap

The Suntrap

Shady, comfy, and buzzy. A great spot to have a chinwag while the golf drama unfolds.

Pints & Bites

Pints & Bites

Keep the spirits high with pints, wine, soft drinks, and proper British-style nibbles all day long.

Follow your Faves

Follow your Faves

Come and go from Birdie Shack at your leisure to follow the play of our global stars around the course and visit the Fan Village. Following play, head to the concert stage to enjoy any post-round concerts that may be taking place on the day you attend.

Event Itinerary

Birdie Shack Skyboxes on the 14th tee let you soak up the festival buzz of Birdie Shack - right on the party hole, but with your own semi-private space for you and your pals. Catch every big swing from Bryson DeChambeau, Jon Rahm and our local superstars, sip drinks in comfort, and enjoy the great British summer with music, mates, and fantastic golf.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

This is Birdie Shack, but a touch posher. Your own semi-private skybox, a server bringing all-inclusive drinks, snacks on demand, and cracking views of the 14th tee on the party hole. Chill with friends, cheer the Majesticks, and take in the DJ while the sun shines. The perfect blend of festival fun and premium comfort in the English countryside.

*Children aged 4 and up require a ticket for Birdie Shack Skyboxes.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

*Car Park passes available for purchase upon checkout.

Spot on the 14th

Spot on the 14th

Your semi-private skybox with views of every shot, every day. The perfect place to host 8 guests on the iconic party hole.

Comfy Corner

Comfy Corner

A reserved space to relax, chat, and watch golf with your mates, without leaving the party.

Food & Drinks All Day

Food & Drinks All Day

Light bites and an all-inclusive drinks (beer, wine and non-alcoholic drinks) available from your dedicated server to keep all your guests happy throughout the day.

Get Out and About

Get Out and About

Feel free to stroll JCB to follow your favourite players or team, then head back to your reserved Skybox throughout the day. After play, head to the concert stage where you and your guests can enjoy any post-round concerts that may take place on the day you attend.

Event Itinerary

Club 54 drops you right into the thick of a proper British summer weekend with world-class golf, cold drinks flowing, and a festival atmosphere in the countryside. Settle in on the 18th, wander the grounds if you like, and watch global stars and homegrown legends light up LIV Golf UK by JCB. Welcome to four unreal days out at the golf.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

This is premium hospitality done the British way. We’ve got great views of the 18th, delicious British grub, a fully stocked bar, and that summer feeling you only get in the countryside. Not to mention the Majesticks are on home turf, so the club is bound to erupt when Westwood and Poulter swing by - with fellow Brit Hatton adding even more star power. Club 54 is where national pride meets festival vibes.

*Children aged 4 and up require a ticket for Club 54.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

*Complimentary Car Park pass available after purchase.

Front-row on the Championship hole

Right on the Money Shot

Great views of the 18th, where the biggest moments happen.

Cuisine worthy of 18

Your Spot on the Scene

A premium lounge to relax, mingle, and make the day your own.

Handcrafted cocktails & premium bar

A Taste of Britain

Modern British dishes and an all-inclusive bar with spirits, beer, wine and non-alcoholic drinks. Lovely stuff.

Stylish lounge vibe, inside & out

Roam Like a Local

Come and go from Club 54 to get out across JCB to follow DeChambeau, Westwood, Poulter, Hatton, and the rest, then head to the concert stage to enjoy any post-round concerts that may be taking place on the day you attend.

Event Itinerary

Suites on 18 puts you right on the doorstep of the biggest moments at LIV Golf UK by JCB. This is premium hosting with proper British summertime vibes, a private space to call your own, and all the action unfolding just a few yards away. Settle in with your guests for some top-drawer golf in the heart of the English Countryside.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

This is how you host in the UK. It’s comfortable, it’s got cracking views, quality food, and a swanky suite made for entertaining. You’re right on the 18th as global giants and homegrown favourites such as Westwood and Poulter fly the flag for the Majesticks. It is modern British hospitality with festival flavour, perfect for clients, mates, or family who love a big summer weekend.

*Children aged 4 and up require a ticket to Suites on 18.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

Everything's Suite

Everything’s Suite

Front-row views of the big moments, in your private suite for 30 guests, right on the 18th green.

Your Own HQ

Your Own HQ

A roomy private lounge to chill, chat, host, and keep the day moving how you see fit.

Top Grub, Top Drinks

Top Grub, Top Drinks

A curated menu and an all-inclusive bar serving spirits, beer, wine and non-alcoholic drinks. Suites on 18 have nailed the good stuff, down to a tee (ahem).

Roam, Revel, Repeat

Roam, Revel, Repeat

Come and go from the Suites on 18 at your leisure to follow the Majesticks and other global stars around the course and visit the Fan Village. Following play, you and your guests have access to the reserved Stagefront area for any post-round concerts that my take place on the day you attend.

Event Itinerary

LIV Premium gives you the freedom to flit between the best spots at JCB. Pop from Club 54 to Digger Inn to Birdie Shack, grabbing prime views, cracking food, and cold drinks all day. There’s no schedule, just come and go as you like, following the buzz of the top-tier crowd and top-tier golf.

  • Thursday 23 July 2026
  • Friday 24 July 2026
  • Saturday 25 July 2026
  • Sunday 26 July 2026

Experience Details

This is the ultimate all-rounder for a British summer golf weekend. Sample the best hospitality areas, take in the course from every angle, enjoy chef-curated menus with flowing drinks, and soak up the festival vibes. Catch the Majesticks and top international pros in action, then swing by live music or DJ sets, all without missing a beat. With LIV Premium, you can do it all.

*Children aged 4 and up require a ticket for LIV Premium.

*Concerts may not take place every day. Check LIVGolf.com for the latest concert announcements.

Prime Perches

Prime Perches

Hop between the best hospitality areas of Club 54, Digger Inn and Birdie Shack to pick the view that tickles your fancy.

Bites, Bevvies, and Birdies

Bites, Bevvies, and Birdies

Fancy canapés or casual snacks, with drinks flowing wherever you settle.

Get Lost. And Find Your Way Back

Get Lost. And Find Your Way Back

Follow the drama on the course or stay in the lounges all day. The day’s yours to own.

Live For Live Music

Live For Live Music

After play, you have access to the reserved Stagefront area for any post-round concerts that may take place on the day you attend.


Any questions?

Need help? Contact Customer Service via this link.


About the venue

JCB Golf and Country Club

The JCB Golf & Country Club, located in Staffordshire, England, is a premier private golf destination known for its modern design, luxury accommodations, and world-class facilities. Designed by Robin ...


How to get there?

JCB Golf and Country Club

Hollington Road, Rocester, Uttoxeter, ST14 5HY

Rocester

JCB Golf and Country Club

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Digger Inn
Birdie Shack
Birdie Shack Skyboxes
Club 54
LIV Premium
4-Day Pass (23–26 July)
More info
+ £83.86 booking fee
£1,761.01
1
Thursday (23 July)
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+ £21.52 booking fee
£452.00
0
Friday (24 July)
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+ £23.52 booking fee
£494.00
0
Saturday (25 July)
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+ £25.67 booking fee
£539.00
0
Sunday (26 July)
More info
+ £22.48 booking fee
£472.00
0
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How to get there?

JCB Golf and Country Club

Hollington Road, Rocester, Uttoxeter, ST14 5HY

Rocester

JCB Golf and Country Club